ICP Workbook.png
ICP Workbook.png

The ICP Research Workbook

$97.00

Most businesses define an ICP too quickly, and end up marketing to assumptions instead of humans. Research shows that alignment with real decision-making drivers increases conversion, retention, and long-term trust.

The ICP Research Workbook teaches you how to understand your audience through behavior, motivation, and context, not demographics alone. It guides you through a structured research process so you can build clarity, confidence, and ethical alignment before you scale your messaging or offers.

Most businesses define an ICP too quickly, and end up marketing to assumptions instead of humans. Research shows that alignment with real decision-making drivers increases conversion, retention, and long-term trust.

The ICP Research Workbook teaches you how to understand your audience through behavior, motivation, and context, not demographics alone. It guides you through a structured research process so you can build clarity, confidence, and ethical alignment before you scale your messaging or offers.

Most founders and creators operate with an incomplete picture of their audience. They’re relying on assumptions, surface-level data, or inherited personas that don’t reflect how humans actually decide. Over time, that misalignment shows up as inconsistent messaging, unclear offers, and friction in growth.

The ICP Research Workbook is a psychology-led tool for developing real audience understanding. It guides you through a structured research process that helps you identify decision drivers, motivations, values, and context, so your marketing and offers align with how your audience actually thinks and chooses.

Inside the workbook, you’ll work through a series of focused steps that help you:

  • Research audience behavior beyond demographics

  • Identify motivations, priorities, and decision-making patterns

  • Understand contextual factors that influence choice and timing

  • Evaluate ethical and values-based alignment between your work and your audience

  • Define a clear, usable ICP that can evolve as your business grows

By the end, you’ll have more than an ICP profile. You’ll have a clearer lens for interpreting audience behavior, stronger confidence in your messaging decisions, and a research-backed foundation you can return to as you refine your brand, content, and offers over time.

This workbook builds discernment. It teaches you how to see your audience clearly and make decisions with integrity as your business scales.