Smarter Growth Starts in the
Mind
Turn brain science into your competitive edge for growth that lasts.
Working with The Marketing Psycholgist™, you’ll get strategic brand and marketing guidance rooted in applied psychology.
Designed for businesses that want to scale with integrity, clarity, and respect for how people think, choose, and belong.
The BELONG™ Framework serves as a foundation for ethical branding and non-manipulative marketing through the services you’ll find here.
Explore a free copy and learn more about how psychology comes into play in marketing.
This is Where Brain Science Meets Brand Strategy
Get a free copy of the BELONG™ FRAMEWORK
Don’t worry - no opt-in required.
Becoming the
Marketing Psychologist™
I’m Chelsea Burns, The Marketing Psychologist™
I work at the intersection of psychology and marketing.
Over the last 18 years, I’ve built brands from the inside, holding executive-level roles, leading strategy, and helping organizations grow with intention.
I hold a Master’s in Applied Psychology from USC and researched Belonging before shifting my focus to business.
I founded this company to help conscious businesses scale ethically, without losing themselves or their values in the process.
One business at a time, we’re recentering business around humanity.
What Clients are Saying
-
![]()
"Working with Chelsea is like having a branding therapist and a marketing genius rolled into one. She creates a space that feels both safe and strategic, where my ideas are respected, my story is honored, and my vision is elevated. Chelsea’s superpower is her ability to see who you really are and then translate that into a brand that feels like home. If you’re building a brand that means something—one with heart, integrity, and lasting impact then Chelsea is who you want in your corner. Working with Chelsea isn’t just a branding decision! it’s a legacy move."
Debbie Solomon
Private Celebrity Chef -
![]()
"We were incredibly fortunate to work with Chelsea on a critical phase of our company’s transformation. Her focus is always on results, and her ability to translate strategy into action is one of the best we’ve seen. If you are considering any marketing initiatives, I strongly recommend Chelsea. She will not only meet your expectations — she will exceed them."
Michael Gillespie
Founder & CEO, BlueEQ™ -
![]()
"If you are looking for someone who truly understand marketing, Chelsea is your person! She has worked tirelessly for me. She spent the time getting to know me, understand my product and produce a campaign to hit my objectives. Chelsea does what she says she will do and has hit every deadline she has given. It has been a fabulous experience working with her!"
Debora Trimpe, Ph.D.
President, Prime Performance Strategies -
![]()
"Chelsea is the opposite of most marketing experts or agencies out there — those who tend to overpromise, overcharge, and massively underdeliver; those who churn more clients than they retain. What makes her unique is how she combines applied psychology and marketing. It’s a skillset many claim but don’t have the results or academic background to back it up. In the case of Chelsea, it allows her to create frameworks that truly address how the human brain operates, and turn that into results."
Sebastian D. P. Hidalgo
VP of Sales @ DURINDAL & BOD Care -
![]()
"Chelsea is amazing!! She is sooo kind, so helpful and has so much information! She has given me so much confidence to do what I am doing and is so generous with very valuable information. Anyone would be lucky to have Chelsea as their marketing mentor. 5 stars for sure!!"
Natasha Saraf
Owner, art by snp -
![]()
"There aren’t many people in the marketing psychology space who approach the work with the level of integrity, depth, and cultural fluency that Chelsea brings. She’s one of the most culturally intelligent professionals I’ve worked with — someone who doesn’t just understand influence, but honors its impact. If you’re thinking about brand, audience, or strategy, you want someone like Chelsea in the room."
evante daniels
CSO, Seeqer
Services
EntreprenEUrs + Small Businesses
Build while you grow with the tools, insight, and guidance to make confident decisions now, and the capability to lead them yourself later.
Whether you're clarifying your message, positioning your brand, or learning to market in a way that actually feels good, these offers are designed to help you implement what matters most in this season without losing momentum.
Services include:
Entry-Level Audits
Mid-Tier Brand Positioning
One-on-One Consulting
Courses + Workshops
Conscious Companies
The symptoms are visible. The root causes are not. You’re seeing misalignment across teams, unclear messaging, and slowed momentum, but it’s hard to pinpoint why.
This work will identify what’s actually happening beneath the noise so you can make informed, sustainable decisions. The result is a brand that feels coherent, a culture that moves in the same direction, and a growth strategy that reflects your values in action.
Services include:
Ethical brand assessments
Curated team workshops
Ongoing consulting
Project-based advisory
Upcoming events
-
Free Ethical Branding (Using Psych + AI) Class
This class is for founders, marketers, and creatives who want to build a brand that grows sustainably—without relying on pressure, performance, or hype. You'll learn how to combine applied psychology and AI to create a brand people trust, choose, and share.
What you’ll gain:
A framework for building trust using ethical brain science
Clarity on your audience’s deep emotional driver (Value Aspiration™)
A practical path to using AI in ways that support, not override, human connection
-
Ethical AI Content system
Create 8 weeks of content in 90 minutes!
This class is for founders and marketers who want to create high-impact content without burning out, diluting their voice, or relying on manipulative tactics. You'll learn how to build a repeatable system using applied psychology and ethical AI—so your content earns trust and drives engagement for the long haul.
What you’ll gain:
A strategic, audience-aligned content plan built from your Value Aspiration™
Clear storytelling pillars rooted in emotional resonance, not marketing trends
Copy-ready AI prompts that help you generate 8 weeks of ethical, on-brand content in one session
-
BELONG™ Brand Cohort (8 Week Group Cohort)
This 8-week group course is designed for founders, consultants, and small teams who want to build a brand that grows without abandoning their values. You’ll learn to apply psychology, behavioral science, and ethical strategy to your brand in real time—so by the end of the cohort, you’re not just seeing your business through a new lens. You have a full marketing plan in your hands.
What you’ll gain:
A psychologically aligned brand strategy grounded in the BELONG™ Framework
Messaging, funnels, and content mapped to how your audience thinks and feels
A complete, actionable marketing plan that reflects your values and builds sustainable demand
DIY Products
-
Brands using emotional content see 2X higher conversion rates, while psychology-optimized CTAs boost conversions by 202% and personalized messaging increases engagement by 80%.
Transform your marketing by crafting compelling, psychology-driven brand stories using the PSYCH Framework.
This workbook provides structured exercises and implementation steps to help you create messaging that resonates deeply and drives results.
-
Emotionally connected customers have a 306% higher lifetime value, and psychology-based personalization boosts engagement by 80% — this blueprint shows you how to harness both.
The Audience Attraction Blueprint helps you identify, attract, and convert your ideal audience using deep psychological insights, emotional triggers, and proven marketing strategies that drive real results.
-
With 95% of decision-making happening in the subconscious, the 5-Minute Marketing Psychology Audit reveals emotional triggers and hidden barriers.
Did you know brands using psychology to align with decision-making triggers can see 2x conversions. Ready to level up?
JOIN My EMAIL LIST
No spam. No sales pitches. Just impactful, actionable insights.